Content marketing is quickly becoming one of the fastest growing segments of the digital media industry. From fashion and make-up, to cooking and soft drinks, to financial services and insurance, brands are discovering that original content is one of the most authentic and transparent ways to engage with their consumers. Meanwhile, consumers are finding content created by their favorite and most trusted brands to be extraordinarily informative and actionable. Brand Innovators Content Marketing will reveal how cutting edge brand marketers are leveraging ‘earned’ and ‘owned’ media to boost the ROI on their marketing dollars, sell more goods and services, and build customer loyalty.
“The Brand Innovators Content Marketing Summit is a great opportunity to discover the future of marketing together with new and former colleagues. I am proud to serve as Co-Chair and look forward to hosting the Summit in the MillerCoors downtown Chicago office and pub.”
— Ryan Reis, Sr. Director, Miller Family of Brands, MillerCoors
“I’m excited to Co-Chair the Brand Innovators Content Marketing summit which will showcase how brands are engaging the consumer in a much different way than before. And specifically the reason why Columbia Records is involved is we strongly believe that music is an incredibly dynamic form of content which we see play out every single day where fans actively seek out content from their favorite artist.”
— Elliot Lum, VP Strategic Marketing, Columbia Records
“The Brand Innovators Summit was a refreshing change from the usual conference circuit…all of the speakers were leaders in their fields, talking about the innovative programs that distinguish their brands. No sales, no fluff. It was a day of provocative discussion, innovative thinking, top tier case studies and networking with peers. A great day.”
— Julie Fleischer, Director of CRM, Kraft Foods